CAPE TOWN – Absa has become the first bank to issue new-look vertical cards to student customers.
In an email response to Business Report Cowyk Fox, Managing Executive: Everyday Banking, RBB SA, Absa Group said that the new card brings a freshness suited to younger clients.
"We decided to launch the card in the Student segment as they are more prone to new and exciting ideas. The vertical layout also follows function to how you use the card. i.e. Inserting the card into ATMs and pay points."
"Vertical card was well received by test participants. Students preferred the vertical because "it's different from other banks" and "like trying something new," said Fox.
Fox said that the he Absa student accounts are tailored for all full-time students.