Apple expected to unveil updates to Watches, iPads
Apple will broadcast an event from its Cupertino, California campus on Tuesday where analysts expect it to show updated Apple Watches, iPads and other devices while reserving an iPhone launch for next month.
Despite pandemic-related disruptions that Apple executives have said will push the release of the iPhone into October, Apple has posted earnings that beat expectations for the past two quarters powered in part by strong sales of work-from-home items such as iPads and laptops and accessories that pair with its flagship smart phones.
While analysts expect an October event for iPhones, Apple teased at new watches with a “Time Flies” caption for its Tuesday event invite sent last week, and analysts expect a new flagship Apple Watch Series 6. Apple has come to dominate the market for smart watches, with Strategy Analytics reporting in May that Apple had 55% market share as of the first quarter.
Because the watch must be paired with an iPhone, analysts believe it plays a strong role in helping Apple retain customers, with longtime Apple Watcher Gene Munster of Loup Ventures saying last week that the 9% of iPhone owners that now own an Apple Watch could expand to 50% in the next decade.
Analysts expect Apple to dive deeper into health and fitness features with the watch. Bloomberg previously reported here that Apple plans to unveil a service offering virtual fitness classes in which the watch could play a role as part of a larger bundle of content and services.
Some analysts also believe Apple might build a way to sense changes in blood oxygen into its newest watches, building on health sensing capabilities after adding a way to take measurements similar to electrocardiogram with its Series 4 watches. However, many prominent Apple analysts and watchers have not confirmed the feature. Apple rival Fitbit introduced a way to measure changes in blood oxygen earlier this year.
Apple declined to comment on future products.