Apple Inc launched an updated version of its MacBook Pro, with modified keyboards, boosted performance and adding storage. File picture:Reuters/Mike Segar
Apple Inc launched an updated version of its MacBook Pro, with modified keyboards, boosted performance and adding storage. File picture:Reuters/Mike Segar

Apple launches new MacBook Pro with boosted performance, added storage

By Neha Malara And C Nivedita Time of article published May 4, 2020

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Apple Inc (AAPL.O) on Monday launched an updated version of its MacBook Pro, with modified keyboards as the laptop line had faced criticism for typing-related problems, while boosting performance and adding storage.

Apple said its new lineup of MacBook Pro was available to order and was priced at $1,299, while its education-focused model was priced at $1,199.

MacBooks account for 9% of the company's total revenue.

The new keyboard follows the "scissor" mechanism more commonly found in the industry.

The iPhone maker switched back to the mechanism, discarding the "butterfly" keyboards, after it complaints of sticky, unresponsive keys and keystrokes that failed to register when tiny amounts of dust or debris accumulated under or near keys.

"Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing.

“With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”It also boasts double the storage of the previous generation, with standard storage starting at 256GB all the way up to 1TB, so customers can store even more photos, videos, and files. For pro users who need even more storage capacity for large photo libraries and video projects, the 13-inch MacBook Pro now offers up to a 4TB SSD.

The 13-inch MacBook Pro lineup now offers up to 10th-generation quad-core Intel Core processors with Turbo Boost speeds of up to 4.1GHz. Customers who are upgrading from a 13-inch MacBook Pro with a dual-core processor will see up to 2.8 times faster performance.

Reuters and IOL TECH

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