Cupid's shine may come around once a year, but his special day is certainly not short-lived, especially if social media has anything to do with it.
Even though the day was filled with all things Jacob Zuma, celebrities still took the time to celebrate Valentine's Day.
LeAnne Dlamini started the day off with a picture of her husband Sipho and her daughters posing for a photo with the flowers he had bought them.
Dlamini posted on Instagram: "My husband @siphodlam has been buying the girls & I flowers for Valentine's every year since they were born, but last night he took them on their very first Daddy Daughter Valentine's Dinner Date.
"Told them to dress up, bought them flowers and even he smartened up his jeans with a jacket because he wanted the girls to know that if a guy wants to take you on a date he needs to come dressed appropriately and come correct!
"Sipho, you have been the perfect husband to me and father to our girls," Dlamini said in her post.
"Thank you for always setting the standard and raising the bar.
"We teach our girls to never settle and I’m glad I didn't either.
"You are everything I've ever wanted! I love you with all my heart and I thank God for you," she added.
Mi Casa’s frontman J’Something posted two pictures of himself and his wife out and about in Portugal.
“Happy Valentine's Day everybody I aim to love her better, to try and understand her better, and it's been such a journey for us!
"Blessed beyond words to have her and thankful to God for everyday I get to wake up next to her,” he posted.
Yolanda Mvelase, Kwesta’s wife, shared an image of a bunch of roses and some chocolate from her man.
Ntando Duma chose to celebrate her day by wearing a red outfit.
A post shared by Ms Ntando Fleekiswa Duma (@dumantando) on
Kelly Khumalo, who has been celebrating the week of love since the launch of the second season of Love and Matrimony on Monday, posted pictures of her children holding balloons.
“Valentine's Day has never looked this good,” she posted.
Basetsana Kumalo sent out a message of love to all her followers with a quote from the Bible.
Masechaba Ndlovu posted a bottle of bubbly, a gift and a single rose.
Anele Mdoda posted a sweet image of herself and her son.
Ayanda Thabethe chose to post a photograph of her boyfriend Mthoko "Dash" Mkhathini with the words: “Happy Valentine's Day from US.”
Minnie Dlamini reposted a photograph of herself and her husband Quinton Jones from their wedding day.