The popular Jägermeister Night Embassy Joburg makes an explosive comeback with a relaunch party on June 15 at the Old JSE Building in Newtown.
This event will feature a diverse mix of the freshest new acts and the much-loved established artists such as DBN Gogo, Blxckie and ByLwansta.
The line-up will also include entertaining sounds from the Night Embassy’s Ambassadors of the Night Unmuted, Other Village People, Kombonation and Dormant Youth.
Night Embassy Joburg aims to explore new trajectories in nightlife and fulfil the promise of creating safe spaces for nightlife communities by providing space to create.
Last year, Night Embassy Joburg created safe spaces, revealed new sounds and spotlighted subcultures and creative communities of Joburg nightlife, culminating in two events: Unmute The City by Unmuted, and Queertopia by Other Village People. But it came to a sudden halt when the pandemic hit the globe.
To stay true to its mission of creating safe spaces for nightlife communities, Night Embassy Joburg postponed the final two residencies and the closing event to 2022.
Jägermeister South Africa’s Culture and Experiential manager Bea Theron said: “We are back after careful considerations towards the safety of our communities, as well as ensuring we have enough time to come back with something bigger and bolder. Through our relaunch message and visual positioning, we are making it clear to both our allies and new friends that we’re back to reinforce our unwavering support for emerging creative communities and finding new directions in nightlife.”
Theron continued: “Our Night Embassy Creative Board are still paving the way through mentorship and assisting the Ambassadors of the Night build on their creative ideas and take them from concept to creation.”
The Night Embassy Joburg journey will conclude with a closing event that will also mark a new chapter on July 16, 2022.