Giggling for a good cause with The Crazy Store

By Chulumanco Mahamba Time of article published Sep 28, 2021

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Johannesburg - The Crazy Store has curated a book of jokes submitted by customers and the proceeds of the sale of the book will be donated to The Children’s Hospital Trust.

At a time where we could use a laugh more than ever, the The Crazy Book of Laughs is bursting with activities and jokes for the whole family.

“We are the Crazy Store and if there is anyone who will be funny, it’s us,” the Crazy Store marketing and merchandising executive Rena Engelbrecht told The Star on Thursday.

The trust raises funds for the Red Cross War Memorial Children’s Hospital in Cape Town for the upgrade and expansion of hospital buildings, the purchase of state-of-the-art medical equipment, and it also helps to fund the implementation of new medical treatment programmes and the training of medical professionals across Africa.

“As steadfast supporters of The Children’s Hospital Trust, we are excited to extend our backing beyond the ongoing contribution of our much-loved collectable duckies and collection tins. We know what our customers want and even during these trying times, there is a need to give back. The Crazy Book of Laughs allows our customers to do good while enjoying moments of comic relief with loved ones,” said Kevin Lennett, managing director of The Crazy Store.

The book is filled with more than 100 jokes, and activities such as word searches, spot the difference, crossword puzzles, mazes and colouring activities to keep children and adults alike entertained.

Engelbrecht said the company received thousands of jokes from customers who submitted them through The Crazy Store’s website and Facebook.

“It was very difficult to collect the best jokes but we have had a blast everyday going through the hundreds of jokes to find the best jokes for the book,” she said.

The Crazy Book of Laughs is available for R9.99 in more than 400 stores across South Africa and Namibia.

“The people have been loving it and we are so pleasantly surprised by the response. The book came out in the beginning of September and we’ve managed to sell nearly 6 000 copies so far. It’s been amazing,” Engelbrecht said.


The Star

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