Proudly SA’s online store is a platform for business owners
The Star / 23 August 2018, 1:31pm / Mpiletso Motumi
Through his membership at Proudly South African, Sihle Magubane has managed to grow his business.
His company, Sihle’s Brew, is one of many whose products can be found on the newly launched e-shopping site www.rsamade.co.za where buying locally has become a whole lot easier for consumers.
At the launch held at the SABC on Monday, Proudly SA Marketing Manager Happy Ngidi said the online store was bound to happen.
“Proudly SA is a disruptor of the norm, we lead by example and have a big task ahead of us. Everybody in South Africa should be a custodian of this campaign. Localisation is the goal. It is our ethos. It is a no brainer that we were forced to move with the times and do the right thing by having a presence online.”
The website is in partnership with RSA Made, a global online shopping platform.
Proudly SA chairperson Howard Gabriel said it was a deliberate move to get in on the online space.
“We acknowledge that for us to grow we have to develop new ways to do business in the country. It is about quality products, fair trade and more than 50% content must originate from SA in order for a company to partner with us. As we go into this space, we hope we will be signing in many members with different products and services to use the site as a vehicle for sales. Technical content and market access will hopefully result in positive business development,” he said.
“Those who are brave enough to start businesses will battle with access to markets. Our role is to stimulate the demand for local products and enhance the availability and accessibility of these high quality local products that exist. Buying local is a global phenomenon. It is not unique to South Africa. Everyone is trying to grow their economy so they can protect jobs. We cannot afford to fail, we are confident we won’t because of the quality of products we have.”
The online store already has just under 9000 local products available to purchase.
Mashimbye added that the e-commerce sector in the country was on a massive upward trajectory with sales of up to R37 billion made last year.
“It is important now that we are in the age of the 4th industrial revolution to tap into digital shopping habits and to ensure that more locally grown, produced and manufactured goods are available to local consumers.”
Proudly South African vets and verifies local content and quality and makes sure that all the vendor companies adhere to labour and environmental legislation.
Magubane who has since also partnered with a Chinese tourism group where he sells 140 bags of coffee to them every time they have tourists who visit the country.
“Proudly SA has helped a lot with access to market. Recently we were funded with machinery through government support. In South Africa when you support this platform, you help create jobs. Your buying spend goes a long way because we can then be able to change our thinking. I’m not saying we must boycott other products but let us do best and market and support local in order for us to thrive and change our economy.”