A 10 minute documentary showcasing Durban and what its young people get up to was launched at the Durban ICC today. The documentary aimed at attracting young travellers to the city shows the experiences that youth can expect when they travel to long haul destinations, according to the surveys done by foreign students from these boarding schools.
Statistics reveal that 70 percent of Durban travellers are under the age of 35, which made it easier for Durban to capitalise on this market.
Studies show young travellers often spend more than other tourists, are likely to return and give more value to the destination over a lifetime, are less likely to be deterred from travelling by terrorism, political and civil unrest, disease or natural disasters as well as gain cultural benefits when they travel.
Andile Gumbi of Nyachengoz, the company that produced the documentary, said it will be uploaded on some of the boarding schools websites who participated in this study including Michaelhouse and Durban Boys High school, the Durban Tourism Website and at international trade shows. Some of the places featured on the website include Ushaka Marine World, Eyadini Lounge in Umlazi, Florida Road and Umhlanga.
Acting Head of Durban Tourism, Thulani Nzama, said youth tourism was an important facet of tourism.
“We are proud to invest and prioritise this important sector that can boost tourism significantly for Durban. The new, refreshing destination footage showcases a plethora of culinary, nightlife, extreme adventures and sun, beach and surf, against the backdrop of local lifestyle.
“It showcases a playground for the fashionistas, the foodies and extreme sport, the unique experiences that are adrenalin packed for the young and young at heart, said Nzama.
He said the video gave Durban an opportunity to unlock economic opportunity, inspire inclusivity, protect and augment historical, architectural character and secure and attract investment.
To view the video visit www.durbanexperience.co.za