The 18-35 youth market is worth R35-billion, according to the Student Village Student Spend Report 2019 and it is time that tourism taps into this potential.
These future jetsetters do not wish to travel the way their parents did in the past. They are looking for unique Insta-worthy experiences, ones that can create meaningful connections with their friends, families, fellow travellers and even locals that they encounter. Young domestic tourists are the future lifeblood of the industry and investing in and paying attention to them right now makes great business sense.
In January this year, global travel website Big 7 Travel ranked South Africa as the fifth most Instagrammable country thanks to the country’s natural beauty, coastline and iconic attractions such as the Soweto Towers. South Africa has out-of-this-world, Instagrammable holiday destinations and they are accessible. Here are our top 5 picks:
The Diving Board rock on Table Mountain