Visitor attractions form the backbone of tourism, but to stay on top they will need to be at the forefront of global visitor attraction trends and technologies.
Tourism is one of South Africa’s most reliable economic sectors for showing growth. According to the Department of Tourism, tourism contributed R136.1 billion (about 2.9%) to the total gross domestic product (GDP) in 2017. The department also identified the potential for this sector to grow from around 1.5 million jobs to 2.1 million over the next decade.
As a major tourist destination, South Africa has much to offer international and local travellers – of which 10.3 million and 17.2 million were recorded respectively in South African Tourism’s most recent annual report.
But how do visitor attractions ensure they are the first choice for tourists?
“South Africa has a lot to offer, but we cannot lean back and rely on Table Mountain, Safari parks and Robben Island,” Michael Wolf, the CEO of Formula D Interactive said.