September is Tourism Month and the countdown to the Sho’t Left Travel Week has begun.
In a bid to promote domestic travel of our beautifully diverse and vibrant country, South African Tourism will for the first time host the Sho’t Left Travel Week, a groundbreaking initiative that will see a number of trade partners, airlines, hotel groups and tour operators offering generous discounts during the week starting 24 to 30 September 2018.
Aimed at encouraging South Africans to travel and explore their own back yard, all South Africans will be able to buy discounted local deals and packages for one week only.
“South Africans have told us that affordability is a big factor when they consider travelling in and around our beautiful country,” says South African Tourism Chief Executive Officer, Sisa Ntshona. "The Sho’t Left Travel Week is a response to this and it is about giving ALL South Africans access to the length and breadth of South Africa’s tourism offering. And we are doing this in a much bigger way than we have ever done before."
Under its distinct campaign positioning: Everything Must Go, Everyone Must Go, Sho’t Left Travel Week is a robust and aggressive response that seeks to showcase that travel accessible and affordable for all South Africans.