Gaborone - The International Tourism Bourse (ITB-Berlin) has described Botswana as “Africa's best kept secret” and selected the country to be the first-ever Southern African official partner of the 2017 ITB travel and trade show set to take place in the German capital next year.
According to the ITB-Berlin, the agreement to make Botswana the 2017 official partner of the world's leading travel and trade show was signed in Berlin on March 9 between Botswana Tourism minister Tshekedi Khama and ITB-Berlin chief executive officer of Messe Berlin.
In a statement released after the signing ceremony, ITB-Berlin head David Ruetz said Botswana was selected because of its successful implementation of sustainable tourism initiatives, and would benefit from the show by being placed on the spotlight as a leading global tourism destination.
“Botswana is Africa's best-kept secret. Two contrasting natural features characterise this country: the Kalahari Desert and the Okavango Basin with its many animal species, large forests, and innumerable streams that empty into small lakes. Particularly during the rainy season, visitors on trips and safaris can marvel at the unique fauna and flora.
“The diverse cultural heritage of the country, the warm hospitality shown by its people, as well as sustainable tourism make Botswana an unrivalled holiday destination in southern Africa.