FlySafair recently launched a brand new pre-paid ‘snack allowance’ feature, which enables customers purchasing certain fare types to enjoy snacks on board without needing to worry about making payment.
The sale of catering and other items on board flights has always been an important ancillary revenue stream for low-cost carriers. Indeed, according to Ryanair’s 2018 financial report, ancillary revenues like catering, car hire, insurance and other services account for 28% of the leading, international low-cost carrier’s revenue.
“However, the challenge with offering pre-paid snack allowances has always been related to refining the technology used to execute the service efficiently and reliably, which includes putting the necessary protections against fraud in place,” explains FlySafair’s Head of Sales and Distribution, Kirby Gordon.
“This is why the simplicity of execution in FlySafair’s pre-paid snack solution is truly impressive. The technology provides a reliable and smooth customer experience without leaning on expensive bank-switching technologies.”
In December 2017, FlySafair became the first airline to introduce card payments for onboard sales. This service was executed in conjunction with technology partners at BlueMarket Retail Solutions.