September is the international month for the deaf with International Week of the Deaf observed annually during the last week of September, culminating with International Day of the Deaf on the last Sunday of the week.
To assist in increasing awareness about the deaf community, Park Inn by Radisson Cape Town Newlands is continuing its successful initiative, #Signtember, teaching their guests and social media followers the basics of sign language.
Park Inn by Radisson Cape Town Newlands is the first hotel in the world to employ up to 30% deaf and hard of hearing staff throughout their hotel. After introducing the initiative #Signtember last year, the hotel is once again creating awareness duringSeptember by using fun animated gifs to teach South African Sign Language (SASL) each day.
Clinton Thom, General Manager of Park Inn by Radisson Cape Town Newlands said, “We are honoured to have such a significant percentage of deaf and hard of hearing staff in our hotel and our sister Carlson Rezidor Hotel Group hotels in Cape Town. We are constantly trying to raise awareness around deaf culture, social norms and issues and found #Signtember to be a fun and engaging way to do so.”
Show your support and send a video or gif using #Signtember. If you’re interested in receiving South African sign language tips, follow Park Inn by Radisson Cape Town Newlands on Facebook, Twitter and Instagram and the hashtag #Signtember