Stellenbosch is a town in Western Cape province known for its vineyards and mountain reserves. Now, thanks to the Stellenbosch Wine Routes (SWR) and Stellenbosch 360 (S360), more tourists are expected to visit with the launch of Visit Stellenbosch.
Visit Stellenbosch will connect all aspects of tourism and create a compelling and unique place experience for locals and visitors.
According to a press release, Visit Stellenbosch will unite all tourism stakeholders in Stellenbosch under a joint destination brand and a unified destination vision with a long-term tourism plan.
"Centralising the operational functions and resources of various tourism role-players, Visit Stellenbosch will enable stakeholders to invest more to improve service excellence, drive tourism innovation and enhance place product experiences.
"At the heart of this plan is a determined social development drive that is focussed on job creation and skills development. “Stellenbosch is globally known as a place where people come to discover, learn, create, start up, launch and bring into being," the statement read.