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Augmented Reality

Bring customers to your business through exciting content

THE FUTURE HAS ARRIVED

  • Consumers, increasingly are getting their content on digital, with mobile as their primary interface
  • Yet trust in newspapers remains higher than that of any other medium
  • Independent Media, South Africa's leading media group with the largest portfolio of established newspapers bridges this gap with a new tool - Augmenta. Augmenta is a partnership between our tech development arm, Afrozaar, and our content studio, Studio Independent.
augmented reality

WHAT CAN AR DO FOR YOUR BUSINESS?

  • Raise awareness of products, promotions and in-store sales
  • Assist consumers to visualise products in their home (such as paint and décor)
  • Simplify payment processes
  • Provide customer support
  • Connect with customers
  • Create brand loyalty

HOW IT WORKS ...

Augmented Reality works by scanning an image in your print title with your mobile phone or tablet's camera, triggering a virtual interaction or experience between the user and your brand. AR allows the user to engage with your brand, services and products like never before!

RATES

  • R2 500 per AR activation - Complete material supplied by client (Ability to AR trigger video, link to client website or online store)
  • R5 000 per AR activated 90-second stop frame video - Material elements to be supplied by client i.e. 12 - 15 images/logo - Two edits permitted per stop-frame video
  • R8 500 per AR activated 90-second rich media video - Three video edits and compression of video for activation. *One day shoot with three edits *Travel and accommodation costs are not included in the above rates.

For further information about rates for AR activations and quotes, contact Keshni Odayan-Chetty at [email protected] / 031 308 2828 / 081 771 4230.

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