Last month I watched from the crowd as the mercurial singer and producer Una Rams killed his set as the headliner of the latest instalment of Feel Good Series. He drew the crowd in, held us and blew our minds with his emotive, composed and highly entertaining performance.
The name Una Rams has been thrown around in my circles for a while now. He's been publicly cosigned and billed by several high profile artists as the next big thing. After watching him live, I get it. He's worth his salt.
"It's very different every time," he says, when I ask him if this is how his live shows usual go. "I just love to go on stage and remember where I was mentally while making the song and perform from that feeling. I just want to have fun on stage, especially since people get to connect to me and what I'm saying."
Later today, Rams will be one of the star acts at Back to the City festival, the biggest hip hop festival on the continent. He first performed at the show last year and he's glad he got the call to hit the main-stage again this year.
"I'm very excited and keen to see everyone come out and support me, keen to exchange energies with the crowd and translate the music from just something people hear to something they experience."