Sneaker LAB will change the way you look at sneaker cleaning!

Ever get the feeling that your loved one is more devoted to their sneakers than to you? While we're sure you are their number one, many people are passionate about their kicks and put lots of time and effort into taking care of them. 

Sneaker LAB will change the way you look at sneaker cleaning!

This local brand is the manufacturers of the world’s first environmentally friendly sneaker care product that refreshes and restores sneakers and shoes. 

Since the brands’ inception in Cape Town in 2012, Sneaker LAB has become the scientific authority on sneaker care with a variety of premium shoe care products that make use of environmentally-friendly biotechnology, function on a molecular level, and continue to work long after application.

With products that are water-based, readily biodegradable, and packaging that is suitable for recycling, Sneaker LAB products are a must-have for any sneaker lover with a passion for street culture.

All products, ranging from full kits to convenient sneaker wipes and sneaker protector, are available online and at the Braamfontein store in Johannesburg where you can pop in for an on-foot clean, or you can drop off your shoes for a full cleaning service.

Visit the website for more information about the brand and to shop your way to cleaner kicks!

Win a  Sneaker LAB hamper worth R1 000 in IOL's #MyHeart competition.

The hamper will include the following:

  • x2 Premium kits
  • x1 Leather Care bottle
  • x1 Microfibre towel
  • x1 Sneaker Wipes pack

How to enter:

Tell us who you love and why: whether it's the love of your life, your BFF, your cat, your mom, your boss or your second-removed cousin on your grandmother's side, we want to know why you appreciate them so much. If you are our pick for the best story of the day, you will win one of our amazing prizes, which includes a Sneaker LAB hamper, and be entered into the grand prize draw.

So send an email to [email protected] telling us your #MyHeart story.

You can also DM us on Facebook or Twitter, or tag us on Instagram.

Or download our app on Android or IOS and use our MOJO feature to send us your entry.

TIP: The more words the better, and if you have pics and videos, you can send that too. 

The competition runs from February 1 to 28.

Winners will be notified by March 1.

Winners will be notified by email or phone, so please send us your contact details with your entry.

Competition Rules:

Selected story entries, pictures and videos will be published on iol.co.za and our social media pages. The winners' names will be published on our website and social media pages.

Your privacy is important to us. When you enter a competition with us, we ask for your name, email address and mobile number. We use email addresses to notify winners to let them know they have won a prize. We use the mobile numbers provided in order to contact the winner and for prize delivery.

The competition is only open to people residing in South Africa.

Employees of Independent Media, the sponsors & their agents, or any company associated with the competition & their immediate families are not eligible to enter. • Prizes are not redeemable for cash. •  The judge’s decision is final and no correspondence will be entered into. •  Receipt of entries will not be acknowledged. • The entrant accepts that entry to the competition does not constitute a contract or any form of legal commitment between the entrant and IOL.