Kenya Association of Hotelkeepers and Caterers' Coast Branch CEO Sam Ikwaye said the travel advisories especially from Britain is likely to hit the industry hard.

London - It may be something to do with the soothing sound of the waves but - in accordance with the music hall song - we do like to be beside the seaside, psychologists have confirmed.

Given the choice of the beach, the countryside or a town park - the coast wins hands down.

A study of data on 2,750 people aged eight to 80 collected by Natural England was analysed by researchers at the universities of Exeter and Plymouth.

It showed people of all ages who had made a recent visit to the seaside, countryside or open spaces in towns reported positive feelings.

But trips to the coast “led to the highest positive feelings, with more people feeling refreshed and calm,” said Mathew White, of the European Centre for Environment and Human Health in Truro, Cornwall.

Dr White will tell the British Psychological Society”s annual meeting in London today that feeling good beside the seaside may be “hard-wired” into people”s brains.

Another theory is that people are continually exposed to “promotion” of the sea as a “good thing”.

He said the findings could benefit health as there was mounting evidence that positive feelings may protect against ill-health. - Daily Mail