Graphic designer Naturel. Picture: Supplied

PUMA continues to go beyond the limits of sportstyle design by partnering with fresh creative talent, this time linking up with renowned US-based graphic artist NATUREL for collaborative collection debuting in Autumn-Winter ’17. His charismatic approach to street cool has etched his name in the upper echelon of streetwear design.

Known for his symbolism-heavy illustrations, street conscious assertions on Neo-Cubist styles, he injects references from sports, fashion and music into his art.  What you can expect from this collaboration is nothing of this world.

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Men are from Mars. Women are from Venus. And NATUREL is definitely from a far galaxy where the norm is thrown out the window. The PUMA x NATUREL collection consists of footwear, apparel and accessories inspired by space travel and a vision of an urban landscape on the moon, accented by military details. NATUREL spins timeless icons like the Suede and Clyde making them street wearable art. No limits, no boundaries, pure NATUREL.

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The first drop of the collection will be available from 25 July followed by a second drop in September. Retailers include PUMA SELECT, Shelflife, Anatomy, Al Capone and selected retailers.