New York-based Polish photographer, Kava Gorna, released her first book, 100 Cheeks, last year paying homage to women’s derrieres and the power of a pair of good jeans. The 50 denim-clad bums featured prominent personalities praising Levi’s® as their jean of choice.
The women were photographed in all different shapes and sizes, but they have one thing in common, a pair of Levi’s® hugging their bodies. So, it was no surprise when Levi’s® paired up with Kava to shoot their 2017 Women’s Shaping Series.
“The booty looks the best in Levi’s® across the board.” Kava Gorna The new Women’s Shaping Series is making a big splash with body benefits nobody wants to live without. All styles have innovative tummy slimming technology plus high-recovery fabric and hold. Designed to smooth and enhance, Levi’s® shaping jeans slim your tummy, lift your seat and lengthen your legs.
But what we’re most excited about is that selected 300 Series jeans are now also available in plus sizes. Choose from straight, skinny or super skinny cut’s, these styles also include the Shaping Series technology that is designed to smooth and define your shape.
Available in Levi’s® sizes 16-24 (South African sizes 40-48) in leg lengths: S (short or 30), M (Mid or 32) and L (long or 34). “I think my secret favorite is the 300 Series, I’ve a bit of a crush on those jeans. They’re one that women are going to discover. They've got that real sexy thing going. They are the understated, sleeper jean of this season.” Jonathan Cheung, Head of Design at Levi Strauss and Co. Meet the new 300 Shaping Series jeans that lift, lengthen and contour curves in all the right places.
Styles offered for 2017:
310 Shaping super skinny: stealth shaping technology that slims, smooths and enhances.
311 Shaping skinny: a fan favorite designed to lift, lengthen, stretch and bounce back.
312 Shaping slim: a slim leg for a more relaxed look.
314 Shaping straight: shapes through hip and thigh with a straight leg.
The new Levi’s® 300 Shaping Series is available in selected stores from 31 July 2017