In January Revlon launched its new Live Boldly Campaign introducing four new Global Ambassadors, Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann chosen to represent the new campaign platform because they embody what it is to “live boldly.”
Now Revlon’s Live Boldly campaign has been implemented in South Africa.
It intends to inspire women to express themselves with passion, optimism, strength and style.
It also aims to bring women together around powerful conversations, shared experiences and the celebration of diverse beauty. To bring this to life in South Africa, Revlon is proud to introduce a local Bold Brigade, consisting of four inspirational, diverse, driven women.
These women are Kim Jayde Robinson, Luthando Shosha, Michelle Mosalakae and Bontle Modiselle.
Each of them not only bring a unique look to drive unconventional, diverse beauty - they also know what it means to never give up when it comes to chasing their dreams.
We chat to these ladies to find out more about their roles in the campaign.
Kim Jayde Robinson
MTV presenter, model and blogger
How are you living boldly? What makes you bold?
I’m a young independent Zimbabwean woman living and working in a foreign country. I’m so immensely proud of that. I believe that OWNING your heritage, where you come from and who you are is living boldly.
How do you fit in the brigade?
We are so incredibly different as individuals, I love that. Luth brings that super cool, confidence. Bontle has swag for days and is so outgoing. Michelle, our porcelain doll, has a quiet strength to her that is so inspiring I think what I add is a positive, bubbly energy to the brigade. I’m also the only mixed-race girl, which is special because it means that different young girls, and women can relate and identify with each one of us.
Bontle Modiselle
Actress, TV personality and dancer
What does being a Revlon ambassador mean for you?
Growing up, I always aspired to the many beautiful women who represented Revlon, effortlessly and in a timeless fashion. In a time that I think is revolutionary, particularly for the definition of true African beauty, I couldn’t be happier and more honoured to be that person to someone else, where they’re able to see themselves in Revlon.
What does live boldly mean to you? How are you living boldly?
I really enjoy being who I am, born in the time that I was, to have a conversation with the world and say what I need to say, how I want to say it and when I want to do it. I live and love out loud, in a big and bold way.
What do you want young girls to learn from you?
Dream with no limitations. Live and love your truth out loud. Find out who you are, love yourself and live loud, your way.
Michelle Mosalakae
Actress
What does being a Revlon ambassador mean to you?
It means the world to me to be able to stand as a symbol of change in the world of beauty and cosmetics. I am so honoured to be part of this new direction celebrating inclusivity and diversity.
How are you going to empower young girls?
By being myself in the most positive way I can be. I want to be my own role model, to love myself, and to follow my dreams fearlessly in order to hopefully incite that in young girls who look up to women like me.
How do you fit in the brigade?
I see myself as a representation of many other women. An element of diversity not just physically, but emotionally, psychological and spiritually. I definitely see myself as being accessible and an example of what hard consistent work can do for you. Most importantly, how fulfilling life can be when you embrace who you are inside and out, the good the bad, embrace it all and improve on it every single day.
Luthando Shosha
TV and radio presenter and model
How does it feel to be part of the Revlon family?
It's an honour and a great responsibility in the same breath. I've prided myself in staying true to myself and being myself at all costs, and it's really amazing to know that a brand as big and as incredible as Revlon trusts me to represent them and also inspire young women in SA.
What makes you bold?
The trust I have in myself, my refusal to settle for less. My ambition and my fearless nature and never compromising who I am, my core. Also, my hair!
Do you look at women and see something beautiful in all of them?
Every woman is perfect. I'm also the kind of woman that constantly compliments other women.