Woman pays R247 for box of cereal: ‘It better have gold flakes in it’

Woman pays R247 for box of KitKat cereal. Picture: TikTok

Woman pays R247 for box of KitKat cereal. Picture: TikTok

Published Sep 18, 2023

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Have you seen the price of cereal lately? It’s absolutely insane.

Knowing this, it still completely blew my mind when I came across this TikTok of a woman who discovered a box of KitKat cereal that retails for R247.

Yes. That’s right - a box of cereal for a whopping R247.

Film director Jessie discovered this exorbitantly priced box of cereal while shopping at a grocery store in Johannesburg.

“Are you out of your mind? Who’s buying this?” she questioned, and added: “It better have gold flakes in it.”

@jessie_zinn Since when is cereal R300 😂![CDATA[]]>🙈 #fyp #tiktoksouthafrica #southafrica ♬ original sound - Jessie

With over 570K views, the video attracted a lot of attention with many viewers asking for a review.

“You better buy this and give us a review” commented one person, to which Jessie responded: “Took out a loan for this, but here you go, official review of the Kit Kat cereal.”

In a separate post, Jessie shared a review of the pricey cereal.

She started off by saying that they had to take out a micro-loan to buy it.

According to her, people suggested that she buy KitKat bars as well to try with milk to compare the two.

She first checked to see just how much is actually in the box and is surprised that there is a decent amount in it.

After tasting the cereal she declards: “I honestly prefer Cocopops or Chocos.

“It tastes a little bit like KitKat but not enough taste enough like KitKat to warrant the price point,” she added.

@jessie_zinn Replying to @kaylee simmers took out a loan for this, but here you go, official review of the Kit Kat Cereal #tiktoksouthafrica #fyp #southafrica ♬ original sound - Jessie

Of course, it didn’t take long for people to jump into the comment section with one viewer commenting: “Will not financially recover from watching this video”

Another person said: “Your face said “this was not worth the money”.

“It tastes like regret,” commented another.