DURBAN - It has been proven time and again that choosing the right location is key to success in franchising.
According to the latest FASA (Franchise Association of South Africa) survey, more franchises are choosing to be located at a shopping centre or mall.
Morne Cronje, Head of Franchising at FNB Business said, "Before choosing a location, you should first consider the nature of your business and the ideal strategy for attracting customers. Therefore, doing your homework and research before choosing a location can determine the success or failure of your business".
Cronje shared why more franchises are located at shopping centres or malls: