An Amazon.com driver stands next to an Amazon delivery truck in Los Angeles, California
New York – American online behemoth Amazon announced on Thursday that it plans to launch its shopping services in Australia, posing a significant challenge to local retailers.

“We now have almost 1 000 employees in the country.

The next step is to bring a retail offering to Australia,” the company said.

Amazon already sells Kindle e-reader devices, audio books and content through its Australian website.

The Sydney Morning Herald reported that Amazon was actively looking for a warehouse, the first of many planned for Australia, with a floor space of up to 93 000m².

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According to analysts Roy Morgan, more than 8.7 million Australian consumers bought one or more product on the internet in any given four-week period last year.

DPA