Aston Martin thinking big with baby Cygnet

Published Jun 29, 2009

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Aston Martin has developed a new luxury commuter concept called the Cygnet which will offer a distinctive, intelligent and exclusive solution "for urban travel in style and luxury".

The concept will offer an Aston Martin trademark design in a commuter-car package based on the critically acclaimed Toyota iQ that has a Euro NCAP five-star safety package.

You'll even get a pukka Aston Martin badge on its diminutive bonnet and the general idea is that the Cygnet might be sold with a full-size Aston Martin and be used for local trips.

The Cygnet - it means baby swan - concept, Aston Martin says, represents a creative, environmentally conscious solution to urban travel.

"It's small, yet has presence, it is highly fuel-efficient and will be combined with the prestige of Aston Martin's luxury brand ownership," the company says.

Aston Martin, a world leader in exclusive niche engineering, is collaborating on this concept with Toyota - "a world leader in volume, quality and reliability".

Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

MUCH WORK REQUIRED

Aston Martin chief executive Dr Ulrich Bez said: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ.

"Much work is still required but I'm confident this project could become reality in the not too distant future. It's like an exclusive tender for a luxury yacht - it will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.

"The offering of a Cygnet with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."

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