Providing a detailed presentation on the festive season performance to the executive committee yesterday, Sbu Zondi, a senior manager at Durban Tourism, outlined the success of the Summer Love campaign in attracting tourists to the city.
Zondi said visitors increased by 16% in 2018/19 with R2.7billion in direct spend. This resulted in a R4.5bn gross domestic product contribution.
He said 47% of domestic overnight visitors were from Gauteng, 18% from the Western Cape and 9% from the Eastern Cape. Swaziland was the highest foreign source market, followed by other Southern African Development Community countries, Zondi said.
Regarding tourism performance, there was 797722 overnight visitors to the city in 2018 with an increase of more than 90000 compared to the previous year.