GG Alcock, a marketer, author and entrepreneur, who focuses on helping corporates understand the informal sector and on empowering informal businesses to grow and improve their strategies, believes informal traders are overlooked as an integral part of the economy.
Alcock, who grew up immersed in Zulu culture in a mud hut with his human rights activist parents in Msinga, has captured the sophistication and size of the informal sector in his latest book KasiNomic Revolution.
Alcock has years of experience in marketing and founded the successful marketing agency Minanawe, which helped Parmalat introduce the sale of cheese in townships where it has achieved R1.5bn in sales. He has sold the business.
Instead of viewing informal traders as a nuisance and chasing them off the pavements, Alcock says the informal sector should be understood as job creators and providers of many basic goods and services to local communities.