File image: The February 2009 issue of Marie Claire.
File image: The February 2009 issue of Marie Claire.

Marie Claire ends its 15-year print chapter in SA

By sheree bega Time of article published Jan 8, 2019

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After 15 years on the shelves, Marie Claire SA published its final issue last month.

“Our business has become South Africa’s most digitally and event-led multimedia company in the lifestyle space and, as the licence of the Marie Claire brand came up for renewal, we felt it was the right time for us to concentrate our efforts on our digital and creative offering,” Julia Raphaely, chief executive of Associated Media Publishing, which published the magazine together with Groupe Marie Claire, said in October.

“We have enjoyed a long and trusted relationship with the brand and our partners in France for 15 years; the magazine has been providing readers with incredible reportage, investigative features and inspiration, and we thank them for their support and loyalty.”

Late last year, it was reported that Ndalo Media, publisher of Destiny and Elle, had failed to pay staff salaries because of financial constraints and would shut its doors this month.

The first women’s magazine lasted just four weeks

The first magazine for women, the Ladies’ Mercury, was published in London in February 1693. John Dunton had published The Athenian Mercury, the first major periodical in England or Scotland designed to appeal to both men and women.

Dunton’s Athenian Mercury dealt with topics such as science, religion, love, marriage and sex through a public forum where questions were submitted by both men and women.

The popularity among women of topics such as love and marriage saw the editor decide to devote the first Tuesday of each month to these topics only.

That concept was designed to answer “reasonable questions sent to us by the fair sex”, and the editors would reply to questions posed to the periodical.

The Ladies Mercury was a subsequent spin-off from the monthly ladies topics of the Athenian Mercury.

It printed an advice column starting on February 27, 1693. The Ladies Mercury was a weekly publication promising to respond to “all the most nice and curious questions concerning love, marriage, behaviour, dress and humour of the female sex, whether virgins, wives, or widows”.

It was only published for four weeks, ending its run on March 17, 1693. Source: Wikipedia

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