Johannesburg - Ahead of Easter festivities this long weekend, Pick n Pay is already spreading holiday cheer with its on-demand delivery app, Pick n Pay asap!.
The retail giant has this week added gamification to the app and is releasing a daily hint until Easter to allow customers to “unhatch” for discounts on their groceries and even free products.
Vincent Viviers, executive co-head of Omnichannel at Pick n Pay, explained that every day, for 14 days, Pick n Pay asap! releases a hint via its social media and in-app notifications. “Customers need to accurately solve the riddle before searching for the product and the golden egg in the app to unlock, or rather ‘unhatch’, the great deal or free product,” Viviers explained.
Pick n Pay has even partnered with some of South Africa’s favourite brands for this Easter campaign.
These include the likes of Nestlé, Pernod Ricard, Nivea, SAB and Sodastream, in order to bring customers these “unhatched” surprises.
“The first freebie was a tray of hot cross buns on day one and they sold out within an hour of the game launching, which resulted in a spike of activity on the app,” he said.
The Hint Hatch Hunt campaign will be live until Sunday, April 17.
“Pick n Pay asap! customers nationwide can participate, but the freebies and discounts are limited to a number of products and users, depending on the ’unhatched’ surprise, so customers have to be quick,” Viviers said.
He added that through their app’s gamified Easter hunt, Pick n Pay wanted to bring that nostalgic Easter joy to customers every day.
“We know customers are under financial pressure, so this campaign lets us create moments of fun and joy each day, and potentially reward them with an extra item in their cart – for free.”
The retailer also used the festive season to spread cheer when Pick n Pay asap! drivers suited up in full Santa Claus attire as they made their deliveries across the country in December.
Images of young and old being delighted by the sight of Pick n Pay’s drivers donning full Santa Claus attire while taking to the streets of South Africa to make their deliveries or arriving at their homes spread across social media platforms at the time.