December 10, 2015 ProVerb during an interview with the Saturday Star at Mugg & Bean in Ruimsig, West of Johannesburg. The hip hop artist won an award for his relentless hustling. PICTURE: SYDNEY SESHIBEDI

Johannesburg - Hip hop artist ProVerb ended a 10-year drought when he walked away with the “hustler of the year” prize at the fourth SA Hip Hop Awards on Wednesday in the Lyric Theatre at Gold Reef City.

The rapper says people are surprised that in a decade of producing his well known hip hop music, he has never won an award.

“I have been nominated every time. At one point even in Nigeria, but I have never won an award of any kind in my life until now.

“You know something, I am humbled and grateful the hip hop community has given me the vote of confidence.”

ProVerb said it’s the variety of things he dabbles in that may have set him apart to win ahead of highly popular hip hop artists like Caspar Nyovest, who was nominated in the same category.

The father of two is considered a veteran in the hip hop fraternity. He’s also a TV and radio presenter and lends his name for branding an array of top companies in the automotive, clothing, food and entertainment industries.

Outside hip hop, ProVerb hosts the SA Idols, and previously hosted a radio show on 947 Highveld. He has also hosted a number of TV shows including Miss SA.

“The Book of ProVerb” was his first album and he said he’s always been non-commercial.

“I think my stuff has never been mainstream, but always been considered underground. These I think are the reasons that have contributed to me not winning anything in the past.”

Ironically, as his name was called out as a winner of the Hustler of the Year award, ProVerb was out hustling. He could not attend the ceremony because he was standing in for another host at Kaya FM.

When he sat down for an interview with Saturday Star this week, the busy rapper had to juggle the interview with other meetings. “My first hustle is music. I am a recording hip hop artist, TV and radio host, I co-own a production company called SIC Entertainment and I am brand ambassador for a number of brands.

“As hip hop artists we are entrepreneurs. What sets me apart is that I have been able to cast my net wider, beyond just hip hop,” he said.

Saturday Star