The Vodacom Durban July (VDJ) weekend is expected to generate over R200million, with 55 000 people predicted to attend. The projected contribution to the city’s gross domestic product is approximately R380m, according to the Durban Chamber of Commerce.
Phillip Sithole, eThekwini Municipality’s deputy city manager for economic development, said an event of this magnitude raised the city’s profile, creates jobs and was an opportunity for economic growth.
“It must be noted that the economy is not performing well; this event will create temporary jobs. There are also side events which include pre and after parties throughout the city. Townships will also host their own events on Saturday and Sunday,” said Sithole.
Winile Mntungwa, deputy head at Durban Tourism, confirmed that domestic flights and hotels were full to capacity and that some guests would arrive in private jets.