Two Cape Town wine-making companies are optimistic that this week's investment and trade initiative (ITI) to the Democratic Republic of Congo (DRC) will give them an opportunity to expand their footprint to the DRC and neighbouring countries.
Winemakers Aslina and Robinson & Sinclair are part of the 29 business people delegation to the DRC for the 8th ITI scheduled to take place in Kinshasa and Lubumbashi from Monday to Saturday, the Trade and Industry Department (dti) said.
The objective of the ITI was to create market penetration for South African value-added products and services in the DRC and to promote South Africa as a trade and investment destination.
Aslina Wines owner and director Ntsiki Biyela said her target in terms of expanding her brand and wines had always been Africa. She was already exporting to Ghana and said the continent was an ideal market for up-and-coming exporters.
“My aim is to meet with importers, distributors, restaurateurs, as well as hotel and beverage managers who will assist in introducing my wines into the DRC market.
"International markets are more receptive to unknown brands, hence we have grown more overseas,” she said.
Biyela spent a year as a domestic worker before she was awarded a scholarship to study for a Bachelor of Science in Agriculture degree at Stellenbosch University in 1999.