Cape Town - Cape Town’s iconic and much-loved Baxter Theatre has received a boost with a five-year sponsorship from the Pam Golding Property Group, as part of the company’s corporate social investment (CSI) programme.
Through the Heart of Gold Trust, the group has embarked on several initiatives in support of worthy community projects as part of its recently launched “Live Remarkable” television and digital marketing advertising campaign.
The programme incorporates many of the group’s CSI initiatives across its more than 2 000 individual agents and staff, and through its network of 300 offices in South Africa and 10 other African countries.
“As part of a series of group initiatives, in this our 46th year of operation, we felt it appropriate firstly, to honour the legacy of our late founder and life president, Pam Golding, by acknowledging her love of the arts.
“We are delighted, therefore, to have concluded a five-year agreement pledging our support for the Baxter Theatre, which will see the main 674-seater theatre renamed The Pam Golding Theatre at The Baxter,” Pam Golding Property Group chief executive Dr Andrew Golding said.
The agreement included assisting the theatre with initiatives such as the Baxter Coffee Angels fund-raising campaign, where staff, agents and clients would be encouraged to support the “buy the Baxter a cup of coffee every month” for R30 initiative.
Baxter CEO and artistic director Lara Foot said: “We will strive towards building a better future through the arts – one with an enriching and deepening value of humanity, of convivial discourse and which values a safe space for the arts to thrive. Welcome to The Pam Golding Theatre at The Baxter.”
The launch of the Pam Golding Theatre at The Baxter will be celebrated with a special performance by a member of the comedy royalty, Marc Lottering, with his latest show, which runs from May 11-28.