Western Province have followed the example of professional golf and gridiron by becoming only the second rugby union in South Africa to appoint a full-time kicking coach.
Frankly, the arrival of former Western Province and Springbok flyhalf Louis Koen from France this week was long overdue.
The only other team in South Africa that does have a full-time kicking coach is the Bulls, where Vlok Cilliers, another ex-WP pivot, has done wonders transforming Morné Steyn into a marksman who can be relied on to deliver points - particularly under pressure.
In professional golf it is not uncommon for stars like Tiger Woods to fly in swing coaches like David Leadbetter or Butch Harmon halfway around the world - even during the halfway stages of a tournament - to help correct any flaws in their techniques.
And in the National Football League in America, every major gridiron team has permanent kicking coaches to keep their marksmen on top form.
Why not rugby then? Particularly when a kickers will almost always be the deciding factor between two closely matched teams fighting a tight contest.
You don't have to tell that to Koen, who was the best pressure kicker in South Africa since Naas Botha before he left to play club rugby for Narbonne in France at the end of 2003.
When WP won the Currie Cup in 1997 - ending an eight year drought - Koen's boot was acknowledged as the most important factor in their triumph.
Just ask Nick Mallett, currently WP director of rugby and the man most instrumental in bringing Koen back to Cape Town, who was then coach of Boland in Wellington.
It was Koen's last-minute conversion from the touchline that denied Boland a huge Currie Cup victory over their derby rivals in '97 after Breyton Paulse had scored a try in the corner.
In 2000 Koen also landed a monster effort from behind the halfway line after the siren had sounded to give the Lions a critical victory over the Pumas. It was this effort that ensured that the Lions kept their Top 8 status.
In 2003, with Argentina on the verge of humiliating South Africa in a Test at Port Elizabeth, Koen kicked a difficult penalty in injury time to save Springbok blushes.
At age 29, Koen could still play for WP. His job, however, will be to transform highly rated young flyhalf Peter Grant into an accomplished kicker.
Grant, a playmaker and solid attacking flyhalf who likes to run with ball in hand, will have to become an all-round pivot in the mould of Jonny Wilkinson if he wants to fulfil his dreams in rugby.
All of WP's frontline kickers, Grant, fullback Chris Rossouw, centre Werner Greeff and talented wing Johan Pietersen - who put a drop kick over to help WP beat the Lions in a friendly at Ellis Park last Saturday - will work closely with Koen.
But he will also strive to improve the kicking of all the players in the team.
Goalkicking will not be the only focus of Koen's tutorials. Punting, drop kicks, grubbers and advanced classes teaching players to kick with both feet will all be a part of the curriculum.
"It's going well and I am enjoying it," said Grant. "At school I was always more of an attacking player who just preferred to keep the ball in hand rather than kick it. But kicking is essential, I am working a lot with Louis and I am enjoying it."
"The beauty of being a kicking coach is that you get to face the challenge of working with a guy like Peter, who is taking every opportunity to improve as a goal-kicker. Not just for WP, but for Peter Grant also," said Koen.
"He is a tremendous asset and a very talented player who can become a great all-round flyhalf in general. There is no reason why he cannot achieve the top prize and for me it would be a huge satisfaction to see a player like him achieving his dream by wearing the green and gold one day and know that I was in some way involved in his career.
"You only have to look at the impact of the '95 World Cup final (won by South Africa through a Joel Stransky drop kick) to realise what an important part of the game kicking is."
"In gridiron kicking is regarded as vital because it can make such a difference between winning and losing and their kicking coaches put a lot of time and effort into it."
"The same applies to rugby. Yet for some obscure reason a kicking coach has never been regarded as fundamental and rugby has lagged behind in this aspect of the game."
"Before, we tended to bring a kicking coach in now and then to work with players for only a week or so on a quick fix basis."
"If only it were that simple. It isn't. When I was kicking, I would have loved to have had an extra set of eyes behind me to tell what I was doing wrong when I was not kicking well and then being able to go to the video to perfect it."
Koen, however, knows that in training even the most difficult kick can be straightforward. But before 50 000 people and a television audience of millions, with victory or defeat hinging on the result, Koen knows it's a different story.
"That is why we will be bringing in a specialist psychologist to work with players. The idea will be to simulate the pressure situation by getting players to visualise the moment they could confront one day."
"You have to be mentally prepared for that critical kick that wins Currie Cup or test matches in the last minute. And if you know that you have been in the situation 1&nbskp;000 times on the training field, visualising it in your mind, then your chance of succeeding are greatly enhanced."
"A kicker has to have a fixed routine that he does not deviate from and then it comes down to hard work," he said.